What’s happening: Left-wing leaders across the globe are jumping at the opportunity to piggyback on pop star Taylor Swift’s fame in hopes of mobilizing the Gen Z and Millennial vote.

  • Catch up: The cultural icon previously shied away from politics until she embarked on a series of Democratic endorsements in the 2018 election cycle. In 2020, she endorsed Joe Biden and has since remained dedicated to left-wing issues, recently attending a pro-Palestine fundraiser.

  • Political influence: As TIME's Person of the Year for 2023, Taylor Swift became a magnate across all cultural areas. Encouraging over 280 million Instagram followers to register to vote, the star played a part in the 23 percent jump in voter registrations.

  • World tour: As Taylor Swift embarks on the European leg of her Eras Tour, E.U. officials are urging Swift to use her influence to mobilize voters ahead of elections in June. Her concerts abroad have already served as the stage for political protests against the right.

Love story: Swift and boyfriend Travis Kelce are the latest power couple. Known for taking a knee during the national anthem and collaboration with Pfizer to promote the COVID-19 vaccine, the Kansas City Chiefs tight end is a perfect partner for the left's sweetheart.

Why it matters: President Joe Biden is the “anti-hero” for many young voters in a political movement that historically relies on the youth. But one in five Americans claim they will likely vote for every candidate Swift endorses. The left is betting on Swift to unify her politically diverse fanbase — about half Democrat and half Republican or Independent — in the 2024 elections.

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