🔴 Redshift: The Left Finds a New Echo Chamber

Mentioned in this edition: Ben Shapiro, Elon Musk, Jack Posobiec, Vivek Ramaswamy, Dave Smith, Cenk Uygur, Ana Kasparian, Douglas Murray, Glenn Greenwald, Tulsi Gabbard, RFK Jr., Alex Soros, GARM, the anti-Israel right, junk food subsidies, and more.

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🔎 WHAT WE’RE WATCHING

👀 Is it happening again? The last time Elon Musk shocked everyone by buying something no one saw coming was with Twitter. Fast forward, and he’s now a significant ally of Donald Trump following a landslide victory. Now, with Comcast eager to unload its struggling media assets, including the floundering MSNBC, Musk and his team are again eyeing a potential purchase, with Musk bluntly asking, “How much does it cost?”

📈 Shortly after Election Day, Jack Posobiec mentioned he was assembling a group of conservative investors to discuss buying MSNBC. With Elon Musk’s net worth hitting $350 billion this week, he has the means to make it happen — and given his track record, he just might. Meanwhile, Vivek Ramaswamy has also eyed the revamp of struggling progressive outlets, having purchased a 10 percent controlling stake in BuzzFeed. However, it’s still unclear what changes he’s actually implemented there.

✂️ The liberal media reckoning is far from over. The Associated Press plans to cut its workforce by 8 percent, with buyouts and layoffs on the horizon. While still the largest news wire service, it faces the same challenges as other outlets: trouble monetizing news and the self-inflicted damage of shrinking its audience due to bias. AllSides recently updated its rating of the AP, labeling it “Left,” instead of perhaps the more desirable rating, “Center.”

🪦 The death of GARM will have a big impact on conservative media. GARM, the Global Alliance for Responsible Media, shut down after Elon Musk and X filed an antitrust lawsuit against it. The alliance was used as a tool to harm conservative media outlets, leading to boycotts that pressured corporate partners to withdraw their ad dollars from ideologically different publications. With GARM dissolved, many advertisers are now ending their practice of “policing” where their money goes.

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